[ Why Link Building Matters ]
But today, it's not quantity that matters, but quality and relevance.
Links remain one of the strongest ranking factors.
A well-designed link strategy enhances the effect of On-Page SEO, content, and technical optimization, helping the site grow steadily in competitive search results.
Random, spammy, or irrelevant links not only don't help, but they can also harm the site. Effective link building is a systematic work on the authority of a domain and individual pages.